Archive for the ‘Typography’ Category

Typefaces I never want to see again

Monday, June 8th, 2009

It’s not just me. I’m only one typography snob in a discipline full of typography snobs. As you are assembling portfolios and hoping for that cool internship or swanky job after graduation, these are the fonts that will have Art Directors shuffling your application to the bottom of the pile. I’m not kidding about this, ask around. The following fonts can be extremely hazardous to the launch of your career. They are trite, easy solutions that reek of unprofessional standards, and more importantly, a fundamental disconnect with the history of design.

Using any of the following in your portfolio is the portfolio equivalent of forgetting to wear pants to a job interview:

  • Comic Sans (instant professional death)
  • Chalkboard (see Comic Sans)
  • Apple Casual (see Chalkboard)
  • Apple Chancery (even Apple is capable of making rubbish)
  • Brush Script (only good for Pawn Shops and Used Car Dealers)
  • Curlz MT (like, totally, for sure)
  • Herculanum (the Emperor’s new steaming pile of @#$%)
  • Lucida Calligraphy (Lucida is to Calligraphy as head lice is to dating)
  • Lucida Handwriting (see above, add open sores to the lice)
  • Marker Felt (see Chalkboard)
  • Mistral (see Brush Script, and add “Nail Salons” to the list)
  • Papyrus (discovering this in a portfolio is like discovering your fiancĂ©e wets the bed)
  • Zapfino (nothing says “I have no idea what I’m doing” like out of control descenders)

One of the real sins of using any of the above fonts is that is betrays the curiosity and creativity the designer is supposed to explore. It tells a prospective employer that you could not be bothered to look beyond the default free crap installed on your system. Granted, early in your education you might have used these fonts. However, they should be worked out of your portfolio fairly quickly.

As much as this reads like an admonition, I assure you this is a public service announcement.

Web Design Boot Camp

Tuesday, April 21st, 2009

Need a review of Web Design skills and tech before you graduate, or just need a review?

Web Design Boot Camp is being held in Hitchcock 204 TUESDAY MAY 5th at 1:00 pm.

That is all.

JMC 424 Assignments

Thursday, March 26th, 2009

Opentype Font:
Create an original serif or sans-serif Opentype font for use in body copy. The font should have a complete set of upper and lowercase characters, numbers and punctuation marks. The final files due for the project are your Fontlab (.VFB) file and an OpenType (.OTF) font complete with metrics and kerning tables and a complete set of glyphs.

Font Specification Project – Narrative:
Using your custom Opentype font, you will create a multipage narrative document that shows off the various features of your font. The narrative itself can be a work of fiction or non-fiction. The document format is flexible, but should contain 4 2 page spreads for a total of 8 pages. CMYK or 2 Pantone colors can be used for the entire document, and at least 4 pages should use full bleed. There does not need to be body copy on every page. Be creative, and find a beautiful and elegant way to flaunt the typographical elements of your font in this project. The final document is due in both printers and designer spreads. Original or stock imagery is allowed. The final files should consist of PDFs and InDesign packages of the files in both printers and designers spreads.

Lupton Poster:
Design a poster for a series of lectures using only typography – no vector or bitmap graphics are allowed. That being said, Design elements made up from simple shapes or typographical elements are allowed. The poster must use 2 PMS colors on white paper. The content for the poster is supplied on the Peacock server. The final files due are PDFs and complete InDesign packages or Illustrator files.

Convergent Type Narrative:
Illustrate a short narrative or exchange of dialogue using only motion typography. I recommend using Motion, Flash or LiveType for this project. The typography should be animated and synched to either the pace of text read aloud, or the sound of the spoken text. There are no limitations on what fonts or colors you may use. Final projects are due in either .swf or full resolution Quicktime formats.

Channel your Annoyance:
Find an artifact of typographic design that annoys you in any way. Find a more effective way of using typography to tranform the work into something with both utility and good design sensibility. There are no font, size or color limitations on this project. Make sure the color and size are appropriate to the chosen artifact. Final files are due in complete InDesign packages or Illustrator files.

Conceptual Logotype & Identity:
Create a highly conceptual 2 color logotype using nothing but modified typographical elements. The final design should be simple and easily recognizable. You can create your own imaginary client for this assignment, the highest grading priority will be given to the original solutions in your final concept. For context provide three artifacts using this logo, such as letterhead, business cards, animated logotype for convergent media, signage, or packaging. Final files are due in complete InDesign packages and Illustrator files for the logotype in K, 2 PMS colors, and Web ready RGB color formats.

Overhaul the Mall:
Creighton University needs new signage on the mall. We need related “wayfinding” signage to give directions to buildings, banners for the lightpoles, and building signage. Create a system of signs that strengthen the Creighton brand and brighten up the mall. This assignment will use the simulated client system in Thunderdome. The client might decide to change the scope of the project based on any number of external factors. Be sure to check into the client thread on Thunderdome often to stay abreast of changes.
Specs will be available in Thunderdome when the assignment goes “live” in April.

Web sites you should be reading…

Friday, January 9th, 2009

As we navigate the course that is Typography and Advanced Projects, I recommend quite a few sites to read throughout the semester.

Add these to your Bookmarks, and start getting some new perspectives…

I love Typography

Aisle One

Daring Fireball

Veer Ideas

The Grid System

Thinking with Type

And finally, a site that is kind of about design (in a roundabout way), kind of about using graphics to display information (again, in a roundabout way), very much about simple ways to express concepts, and definitely hilarious.

Indexed

While vetting is in the news…

Tuesday, September 2nd, 2008

Watching the whole Sarah Palin vetting disaster unfold, I’m reminded to issue you all a warning:

Clean up your online act.

If you’ve got photos and writings online that in any way could be viewed as compromising, you need to delete everything at least six months prior to seeking employment post-graduation. It takes a minimum of six months for that stuff to disappear from the online archives, and many employers are now using vetting agencies to find if there are any potential problems with job candidates before offering positions.

Facebook is no longer restricted to education, anyone can get in there to take a look. It’s vital that you take this seriously, as this can mean the difference between a good job and waiting tables for another year.

There is no legal protection for you that covers this kind of employment vetting, nor is there likely to be any in your lifetime. Employers consider your documented activities as an indication of your character, and frankly, they are smart to check you guys out.

It costs a lot less to hire someone to vet you than to get burned after hiring you, training you and then firing you and starting over.

Seriously, if you are a senior, it’s time to get started on this.